Hailey Bieber's new favorite accessory is no secret. The model has been wearing the same diamond "B" necklace on repeat since August, pairing it with minidresses, bikinis, and just about everything in between. Bieber enlisted NYC-based jeweler Alex Moss to customize the dazzling design as a staple piece and homage to husband Justin's last name. The letter is in a bubble font that fits right in with the Y2K style comeback, and it's entirely covered in rows upon rows of tiny pavé diamonds. When POPSUGAR inquired about the cost, a rep for Moss simply shared that it's "considered priceless."
Bieber has certainly been getting her money's worth the past few months. The model first debuted her bubble initial necklace on Instagram in early August while showing off her "strawberry girl" makeup look. Since then, she's worn the accessory to enjoy dinner with friends, attend the US Open, and soak up the sun on a boat adventure. The necklace was also front and center when Bieber stepped out in a red minidress for a Rhode launch party in New York City on Aug. 28; the outing went viral, thanks to Justin's comparably casual hoodie and sweat-shorts outfit.
Moss says it's been "a great feeling" to see Bieber rep his handiwork on so many occasions. "It means we did what we set out to do: make timeless jewelry," he tells POPSUGAR. "That piece will never not be in style. You definitely have to give Hailey credit for making it look good!" Bieber enjoyed working with Moss so much that she also tapped him to design matching mushroom necklaces for her and Justin's five-year wedding anniversary, which they celebrated in September. Similar to her "B" necklace, both pendants are encrusted with sparkly pavé diamonds.
Seeing as Bieber is a bona fide trendsetter, inspiring folks to make their nails look like glazed doughnuts and wear ballet flats again, bubble initial necklaces similar to hers are starting to pop up online left and right. We tracked down the best dupes from Amazon, Etsy, BaubleBar, and more, in case "priceless" isn't exactly in your budget. Shop our top picks ahead.
Bieber first showed off her necklace in mid-August, sharing an Instagram selfie with the sparkly "B" on full display.
She brought the necklace on a sunny boat adventure in late August.
On Aug. 26, Bieber paired her "B" necklace with a summery minidress while stepping out for dinner with pals Gigi Hadid and Kendall Jenner in Los Angeles.
Two days later, the model was spotted wearing her initial necklace with a red dress while attending an event for her beauty brand, Rhode, in New York City.
Bieber brought her favorite necklace to a US Open tennis match on Sept. 1.
Her "B" necklace was front and center in a series of outfit photos she shared on Instagram in mid-September.
Gold-Letter Chain Necklace ($15–$17)
This affordable bubble-letter necklace from Amazon features a gold-plated copper pendant and rope chain that can be either 24- or 30-inches long. It has an overall 4.3 star rating, so it's worth checking out if you're looking to copy Bieber's go-to accessory on a budget.
Bubble-Letter Necklace ($32–$54)
If you want to rep your first and last initials together, this necklace from Etsy lets you do just that. You can choose between twisted, snake, or glitter chain styles or simply purchase a letter pendant on its own if you already own a chain you want to repurpose.
Bubble-Letter Balloon Necklace ($34–$43, originally $53–$66)
Flashy jewels not your cup of tea? Then check out this sleek initial necklace, which comes in either silver, gold, or rose gold. It has more than 2,000 positive reviews and is labeled "Etsy's Pick," so you know it's the real deal.
Crystal Bubble-Letter Necklace ($35, originally $58)
Another Etsy option that's garnered hundreds of positive reviews, this pendant necklace is made with shiny cubic zirconia stones and comes with a dainty chain measuring either 16, 18, or 20 inches. It's also available in gold, silver, or rose gold.
BaubleBar Bubble-Script Initial Necklace ($42)
We love the fun script font of this BaubleBar necklace, which is made of gold-plated brass and comes in every letter of the alphabet. Without any extra diamonds or embellishments, it's ideal for everyday wear.
Prya Icy Bubble-Letter Initial Necklace ($72)
UK-based jewelry brand Prya offers this chic initial necklace in either gold or silver plating, so you can find the look that matches your preference. The pendant is encrusted with cubic zirconia stones.
Stone and Strand Bubble Tea Initial Pendant Necklace ($150)
For a more elevated, high-quality option, check out NYC-based brand Stone and Strand's take on the bubble-necklace trend. The sleek gold pendant is hollow in the back, so it sits flat against your chest, one reviewer notes.
The M Jewelers Pavé Bubble-Letter Pendant Necklace ($170)
This bubble-letter necklace has a thin chain that measures 16 inches in length and comes with a slightly smaller pendant than some of the other options. It's perfect for layering up with short chain necklaces.