8 Latinx-Owned Clean Beauty Brands to Switch to ASAP

Bomba Curls is an Afro-Latina and Dominican-owned brand that provides tailored-made products for women with textured hair, using organic ingredients inspired by the Dominican Republic. The brand's founder, Lulu Cordero of Bomba Curls, researched the science behind hair care in her ancestral home of the DR because she wanted to combat hair loss she was experiencing from severe traction alopecia. Cordero found coffee seed oil — an ingredient the site calls a "true Dominican hair secret" — which promotes shinier, healthier hair, and became the foundation of the brand's trailblazing product, the Dominican Forbidden Oil ($22). This multipurpose, oxidant-rich oil soothes irritated scalps to stimulate hair growth.

As a young Latina growing up in Sweden, Babba Rivera found little representation of people like her in the beauty industry. After relocating to the US as an adult and reconnecting with her heritage, she founded Ceremonia. Inspired by the hair-care rituals of Rivera's own upbringing, Ceremonia aims to celebrate Latinx culture and uplift the next generation of Latinx individuals, providing sustainably made hair products with naturally derived ingredients curated from Latin America. A site bestseller is the Sunday Reset Duo ($50), a bundle deal featuring the Papaya Scalp Scrub and Mascarilla de Babassu. The scalp scrub uses papaya enzymes and Bolivian pink salt to exfoliate, while guava leaf and prickly pear cactus extract moisturize the scalp. The mascarilla treatment further boosts that moisture with babassu and cupuaçu butter from Peru.

When new mom Alida Boer's hair started falling out due to stress and hormonal changes, a trip to Honduras provided her with a remedy in the form of batana. This oil, which according to Boer is "from the American palm tree fruit extracted by the Tawira (Indigenous) people in a really remote region called Moskitia," serves as the foundation for her brand, Nolé. The shampoo and conditioner bars, made with pure batana oil, are paraben- and sulfate-free. The Fragrance-Free Radiance Shampoo Bar ($15), is a good option for dry hair of varying textures and is also made with horsetail to increase hair elasticity.

Third-generation Mexican-American Christina Kelmon and Chilean Ann Dunning are two former tech-industry employees who broke away from Silicon Valley to start Vamigas: a skin-care brand founded in clean beauty. Using natural and ancestral ingredients sourced from various Latin American countries, their skin-care line is a return to "plant-based basics" that steps away from the harmful toxins commonly found in mainstream beauty-product formulations. The brand's Rosa Mosqueta Organic Chilean Rosehip Oil ($23) is made with 100 percent USDA Certified organic Rosa Mosqueta oil sourced directly from the Andes; they call it "nature's retinol." This oil provides intense moisture to soothe skin and vitamin A to reduce fine lines.

Dominican and Puerto Rican founder Maia Alejandro created her own clean beauty nail care brand, For TMRW, after a major health scare. Knowing women of color were being disproportionately affected by the ingredients in mainstream beauty products, For TMRW's array of polishes are vegan, gluten-free, cruelty-free, and "21-Free." The brand also serves to elevate Alejandro's Caribbean heritage and bring clean beauty to BIPOC consumers. Though For TMRW has a variety of shades to offer, For Later ($18) is a simple neutral perfect for any season.

After spending years trying to find an ideal body care product that would make her skin look as great as it does in the Caribbean, Julissa Bermudez decided to take matters into her own hands and founded República, a clean beauty brand inspired by her roots in the Dominican Republic. The Sugar Body Polish ($42), a hallmark of the brand, is formulated with moisturizing ingredients, like macadamia oil and squalane, that nourish the skin. It also gently exfoliates with organic cane sugar. Many of the ingredients are sourced overseas, directly from the DR, as part of the brand's commitment to authenticity.

When Sandra Velasquez sought to start a body care line to celebrate her Mexican heritage, she turned to nopales for inspiration. Drawing on this cactus, which is integral to life in Mexico and even has a place on the country's flag, Velasquez created Nopalera, a brand committed to providing Latinx consumers with clean body care products. The Original Moisturizing Botanical Bar ($30) is a site bestseller. Made with nopal oil and Tepezcohuite, this is recommended for dry skin as a moisturizing bar that stimulates skin cell regeneration, making skin look and feel fresh.